![]() ![]() ![]() ![]() Research Methods for Business A Skill-Building Approach SIXTH EDITIONĪbout the Authors Preface Acknowledgmentsġ Introduction to research What is research? Business research Definition of business research Research and the manager Types of business research: applied and basic ^ Applied research ! Basic or fundamental research Managers and research The manager and the consultant-researcher The manager-researcher relationship Internal versus external consultants/researchers Internal consultants/researchers Advantages of internal consultants/researchers Disadvantages of internal consultants/researchers External consultants/researchers Advantages of external consultants/researchers Disadvantages of external consultants/researchers Knowledge about research and managerial effectiveness Ethics and business research Summary Discussion questions Case: The Laroche Candy CompanyĢ 2 3 3 5 6 6 8 9 9 10 10 70 77 11 77 72 12 13 13 14 15Ģ The scientific approach and alternative approaches to investigation ![]()
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